ART ADVISORY & STRATEGIC CONSULTANCY
MIAMI-BASED.
NEW YORK & LOS ANGELES ROOTS.
GLOBAL REACH.
PRIVATE ART CONSULTING (PAC) ADVISES COLLECTORS, REAL ESTATE DEVELOPERS, ARCHITECTS, INTERIOR DESIGNERS, & BRANDS ON ACQUIRING, INTEGRATING, & LEVERAGING ART AS AN ASSET AND POSITIONING OPPORTUNITY.
Our work spans discreet art acquisition advisory for private collectors and institutions; site-specific art sourcing, curation, culturally attuned storytelling, and white-glove project execution for residential, hospitality, and commercial projects; and art-led brand strategy, campaigns, collaborations, and activations.
We also consult select professional artists on strategic growth, market positioning, & major objectives.
INDEPENDENT BY DESIGN
PAC does not maintain an artwork inventory, represent artists, or receive seller-side commissions.
Art advisory
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PRIVATE & INSTITUTIONAL COLLECTORS
Professional art advisory that supports collectors seeking to acquire art with discretion, ease, and confidence.
PAC specializes in confidential, independent art acquisitions for private and institutional collectors building or refining collections with long-term intention.
Our expertise spans market research, artwork sourcing, curation, due diligence, pricing analysis, negotiation, transaction coordination, and collection strategy, with white-glove framing, logistics, installation, and ongoing collection management.
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REAL ESTATE DEVELOPERS, ARCHITECTS & INTERIOR DESIGNERS
Art strategy, sourcing, and curation for residential, hospitality, commercial, and mixed-use projects.
PAC partners with real estate developers, architects, and interior designers to develop memorable art collections and programs shaped around each project’s vision, audience, budget, and positioning. From early-stage art strategy and site-specific curation to visual storytelling, sourcing, commissions, procurement, framing, logistics, and installation, we create cohesive art programs that strengthen the project’s identity and experience.
ART IN MOTION - FEATURING MIKAEL B., BENTLEY, SECRET WALLS, & INNER CITY ARTS.
ART FOR ATHLETES - WITH WISDOM AUDIO, CRAIG BLACK AND THE CHALLENGED ATHLETES FOUNDATION.
ZPK - HOUSE OF SACCI X KQUE X PRIVATE ART CONSULTING
STRATEGIC CONSULTING AND CREATIVE SERVICES
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Brands
Art-led creative strategy for brands that strengthens relevance, differentiation, and connection.
PAC partners with brands to combine branding, design, and marketing expertise with art industry insight and access, developing distinctive identities, campaigns, and experiences that deepen audience connection, strengthen market differentiation, and build long-term brand equity.
Our work spans art-led brand strategy and identity; creative direction, web, graphic, and packaging design; digital marketing, content production, campaigns, and product launches; and artist collaborations, artwork licensing, strategic partnerships, activations, philanthropic initiatives, and benefit auctions
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Professional Artists
Specialized strategic consulting for established artists navigating growth.
PAC advises a select number of professional artists through highly tailored engagements designed around the specific opportunities, challenges, and inflection points shaping their trajectory. Our work may encompass positioning and narrative, pricing and sales strategy, collector and market development, digital presence, sales infrastructure, opportunity evaluation, negotiation, and preparation for major exhibitions, partnerships, market expansion, and other priority initiatives.
Through independent strategic counsel and targeted project support, PAC helps artists strengthen the business behind their practice, make more informed decisions, and pursue meaningful growth while retaining their autonomy.
Founded and led by Dana Cohen, a New York-born strategist and advisor, PAC is built on unparalleled expertise.
With a 15-year background that spans art auctions, interior design, luxury branding, and $50M+ in sales, Dana’s sharp eye, art market expertise, and instinct for positioning and narrative make her a trusted advisor to HNWI’s, brands, collectors, designers, and artists alike.